Syrup: The Journey Continues

The sticky stuff: syrup continues to amaze the eye. It's never the same. Never still, with every movement you see the unlimited possibility of showing such a simple subject in so many ways. Then there is the idea that if you want put it on the reel, it has to be practical. As in how does this apply to the market,, the commercial world. How does an art director see the potential in an abstract shot of syrup. Well maybe an AD can see it but clients, can be very block headed and not see the forest beyond the trees. "They" say .... bla bla.. this is what works.. that is what works.. works for what!?..the reel, the client, the buying audience,, the who? Do we shoot to catch fish, or express ourselves? What about just shooting what you love.. and not worrying about marketing... How about the idea of " build it and they will come?" WE could get lost for weeks generating the coolest shots of high speed... syrup pours over pancakes,,, waffles,,, suspended fantasies of endless worlds withing worlds... Shoot it, and they will come.

Syrup: A Visual Journey through the Sticky Stuff

Syrup is a beautiful viscous substance up close and personal. Drippy drop shots are dutched, and scooped down low, on the high.. macro up close wett gooey oohhhweeey. Point is.. this stuff in the RED camera is an obsession that could last a while. Hours, days, weeks,,, months?… Well, we don’t really want to go that far. Practical is important.. like how about something for the reel, the website,,, the client to drool over. That is another spot. We spent the month counting the virtues of oil, how to light the stuff, on black, white, low light, back light.. under light.. perspective a-z , and surfaces unlimited. Very moody, subtle and requires the patience of a saint. Don’t get that stuff on the camera!!!

Imstepf Films sets roof on FIRE~

What's a happening on set? Well I tell you chums. Things are on fire at the moment on set. Pyro maniac is the key descriptor here people. Our film department is playing with matches again. We love flames, so why not put them on the reel? We're burning everything under the sun to see what it looks like in the lens. Exciting isn't it? Well flames are so luscious, fiery, they are wild too!
Flames are always changing, so not one image is the same. Stay tuned for the some results!

Film department on FIRE~

FIRE the Noun: Fire, flame, burning things, heat, hot, sexy, bright light, smoke , combustion, collection of fuel, fervent passionate emotion, enthusiasm, luminosity, glow, criticism, antagonism, discharge, explosively propel, informal dismiss, undergo ignition, stimulate or excite.

FIRE the PHRASES:
breathe fire be extremely angry : I don't want an indignant boyfriend on my doorstep breathing fire.
catch fire begin to burn. • figurative become interesting or exciting : the show never caught fire.
fire and brimstone the torments of hell : his father was preaching fire and brimstone sermons.
fire away informal used to give someone permission to begin speaking, typically to ask questions : “I want to clear up some questions that have been puzzling me.” “Fire away.”
fire in the (or one's) belly a powerful sense of ambition or determination.
firing on all ( four) cylinders working or functioning at a peak level.
go through fire ( and water) face any peril.
light a fire under someone stimulate someone to work or act more quickly or enthusiastically.
on fire in flames; burning. • in a state of excitement : Wright is now on fire with confidence.

play with fire
set fire to (or set something on fire) cause to burn; ignite.
set the world (or Brit. the Thames) on fire do something remarkable or sensational : the film hasn't exactly set the world on fire.
Brit. take fire start to burn.
under fire being shot at : observers sent to look for the men came under heavy fire. • being rigorously criticized : the president was under fire from all sides.
where's the fire? informal used to ask someone why they are in such a hurry or state of excitement. What the FIRE do we know about fire?