Syrup: Blue Syrup is cool, but is it edible

Blue syrup seduces the creative eye. Well actually its blue soap. This steely blue magic acts like syrup, plays like syrup.. in fact its a good cousin to syrup in texture and viscosity. It gets a bit more bubbly.. as in bath bubbles. It looks so freaking cool-- Technical for cool blue tones/hues; and blown out highlights. This way of shooting does not adhere to conventional definitions of commercial advertising. OOps.. hey let's invent our own rules... let those corporate square pants envy creative ones like us. They can drool over the freedoms of the artist struggle: like the unknown;an inconsistent existence of a working artist -whatever that means-- the endless late nights obsessing over ways of seeing something, or interpreting it, telling a story in your own voice.. not keeping all your ducks in a row! .... ya.. those square pants corporate yahoos,,, can chew on that one, while they enjoy keeping to their calendars!

Syrup: The Journey Continues

The sticky stuff: syrup continues to amaze the eye. It's never the same. Never still, with every movement you see the unlimited possibility of showing such a simple subject in so many ways. Then there is the idea that if you want put it on the reel, it has to be practical. As in how does this apply to the market,, the commercial world. How does an art director see the potential in an abstract shot of syrup. Well maybe an AD can see it but clients, can be very block headed and not see the forest beyond the trees. "They" say .... bla bla.. this is what works.. that is what works.. works for what!?..the reel, the client, the buying audience,, the who? Do we shoot to catch fish, or express ourselves? What about just shooting what you love.. and not worrying about marketing... How about the idea of " build it and they will come?" WE could get lost for weeks generating the coolest shots of high speed... syrup pours over pancakes,,, waffles,,, suspended fantasies of endless worlds withing worlds... Shoot it, and they will come.