Syrup: A Visual Journey through the Sticky Stuff

Syrup is a beautiful viscous substance up close and personal. Drippy drop shots are dutched, and scooped down low, on the high.. macro up close wett gooey oohhhweeey. Point is.. this stuff in the RED camera is an obsession that could last a while. Hours, days, weeks,,, months?… Well, we don’t really want to go that far. Practical is important.. like how about something for the reel, the website,,, the client to drool over. That is another spot. We spent the month counting the virtues of oil, how to light the stuff, on black, white, low light, back light.. under light.. perspective a-z , and surfaces unlimited. Very moody, subtle and requires the patience of a saint. Don’t get that stuff on the camera!!!

What is in the heart of IMSTEPF studios

Inside the Studio

Love Pretty Food Blog goes Macrobiotic

Love Pretty Food Bloggers are plugging along in Culver City. Tasting and sampling abound for the Summer Lunches series. Focusing on healthy; reasonably priced and pretty. M Chaya De Chaya was our last stofoff. Sounds too tofu- ISH for me but they have choices on their menu, which are not solely fish or tofu products. One question ..?? is anything prepared to order? I mean it's a bunch of prepared foods sitting in the case on display.

Ford's Filling Station

Ford's Filling Station

It's not everyday we get taken out to lunch by a client and eat in a place where we have been wanting to do our food blog killing two birds with one stone.
So, we met with chef Ben Ford for a promotional campaigning he is doing with our client Dole, had some great food and dined with clients and friends.
It was dine LA Week and Chef Ford had a brilliant selection to choose from.
I had the Sturgeon Confit, which was brilliant with toasted crisp and seasoned bread. Fish and Chips which is one of the favs there and A Porchetta Sandwich which had ham and Caramelized onions grilled in a flat bread. Quite nice.
And of course, the desserts. cream puffs and Butterscotch pudding. what can I say, they were both good nothing was left over.

Ford’s Filling Station

www.fordsfillingstation.net

9531 Culver Blvd
Culver City, CA 90232
(310) 202-1470

Huerta Quorum Advertising

Wow it's been almost three years that we started initiating contact with Huerta Quorum, Glendale. Just recently we made live contact. It was the end of last season. We got a call from lead Creative Director Barbara Cocks to do some work for a fruit company doing consumer print advertising. What was more surprising is that HQ wanted a live meeting to discuss details of the shoot, so that we could create an estimate.

What a tickling feeling to realize that all the emails, and phone calls and postcards might have finally reached a live art director. This kind of effort doesn't always come back around. Cheers to persistence and consistency!!

WE Welcome HQ and Barbara Cocks. We are happy to expand the IMSTEPF studios clan to encompass Barbara Cocks and the HQ crew. IMSTEPF studios and Huerta Quorum is match made in the City of Angels. WE are a union of like-minded foodies congregating in the midst of concepts; words; textures; colors; and lines. These lines converge to catapult images and products onto the earths visual landscape. WE create to inform, educate, guide and connect. Cheers to 2009 and to bringing ones prosperity— and return bringing prosperity to all!

Huerta Quorum Advertising
801 North Brand Boulevard, Suite 230
Glendale, CA 91203
818 243-6800 ext. 108
FAX 818 243-7626

http://huertaquorum.com/

Evan Saunders Joins IMSTEPF team!

Newsflash++++++++++++++++++++++
Welcome to the IMSTEPF crew Evan Saunders … Intern extraordinaire!! Last week was Evan’s introduction to the studio.. and we are so pleased to have him on set. We love, like, appreciate, we are into his wholesome Pennsylvania vibe. Evan is a superb team player and a shining soul– as in sparkly, strong, sweet, super duper cool. What a treat to have him reorganize the prop shop, like having grandma bake brownies for the weekend. He’s a machine, a well maintained, in check up to date mechanism!! Excellent Attention to detail, he is focused, clear and efficient with time. This makes Evan an ideal match for the IMSTEPF crew. We think he will gel with the IMSTEPF standards of high quality in pursuit of maximum efficiency with minimum output.We WILL provide more updates on Evans progress as the events unfold. Your fans at IMSTEPF studios!

Our Food Family

Our friends and family, like a spice cabinet, add eclectic depth and width to our visual palatte. Shiva, our food photography mascot, eats what we can't.

The Studio

We inhabit a state-of-the-art food photography studio which includes a high-end kitchen that we use morning, noon and night. We provide creative photography for advertising. We choose food photography because we appreciate food down to our toes. The food subject is nourishing, sensual, and gorgeous. It feeds our families, friends and our souls. Not to mention our clients, their bank accounts and then ourselves and in that order. In short, Food Photography is one of best places to be. We take pleasure in creating food photography.

What is Food Photography?

Food photography is born out a passionate obsession with food, which allows us to shoot food photography for clients who need appealing food photos. The food photography we produce is provided for advertisements; editorial stories; or packaging concepts for the stuff you may see on shelves when you’re out shopping for groceries. IMSTEPF STUDIOS greets you with yummie treats, and welcomes you to the subject of food photography.