What is in the heart of IMSTEPF studios

Inside the Studio

Imstepf Films sets roof on FIRE~

What's a happening on set? Well I tell you chums. Things are on fire at the moment on set. Pyro maniac is the key descriptor here people. Our film department is playing with matches again. We love flames, so why not put them on the reel? We're burning everything under the sun to see what it looks like in the lens. Exciting isn't it? Well flames are so luscious, fiery, they are wild too!
Flames are always changing, so not one image is the same. Stay tuned for the some results!

Film department on FIRE~

FIRE the Noun: Fire, flame, burning things, heat, hot, sexy, bright light, smoke , combustion, collection of fuel, fervent passionate emotion, enthusiasm, luminosity, glow, criticism, antagonism, discharge, explosively propel, informal dismiss, undergo ignition, stimulate or excite.

FIRE the PHRASES:
breathe fire be extremely angry : I don't want an indignant boyfriend on my doorstep breathing fire.
catch fire begin to burn. • figurative become interesting or exciting : the show never caught fire.
fire and brimstone the torments of hell : his father was preaching fire and brimstone sermons.
fire away informal used to give someone permission to begin speaking, typically to ask questions : “I want to clear up some questions that have been puzzling me.” “Fire away.”
fire in the (or one's) belly a powerful sense of ambition or determination.
firing on all ( four) cylinders working or functioning at a peak level.
go through fire ( and water) face any peril.
light a fire under someone stimulate someone to work or act more quickly or enthusiastically.
on fire in flames; burning. • in a state of excitement : Wright is now on fire with confidence.

play with fire
set fire to (or set something on fire) cause to burn; ignite.
set the world (or Brit. the Thames) on fire do something remarkable or sensational : the film hasn't exactly set the world on fire.
Brit. take fire start to burn.
under fire being shot at : observers sent to look for the men came under heavy fire. • being rigorously criticized : the president was under fire from all sides.
where's the fire? informal used to ask someone why they are in such a hurry or state of excitement. What the FIRE do we know about fire?

Flaming Vegetables

We hit the ground running and felt a thunder shower of desire storm the set with the idea of firing up the burners to shoot up some flames... there are some amazing spots out there. Main stream stuff the the red lobster, apple bees, places like this always throw in a flam shot of flying veg or protein.. heck flame shish kabobs look sexy. We tried the veggie version.. and blasted our way through plenty of butane. Had a party doing it. We have snippets of it on the IMSTEPF film blog. If you try this at home.. be prepared for mess.. need lots of tarp to cover floors an equipment. Its action food land.

Love Pretty Food Blog goes Macrobiotic

Love Pretty Food Bloggers are plugging along in Culver City. Tasting and sampling abound for the Summer Lunches series. Focusing on healthy; reasonably priced and pretty. M Chaya De Chaya was our last stofoff. Sounds too tofu- ISH for me but they have choices on their menu, which are not solely fish or tofu products. One question ..?? is anything prepared to order? I mean it's a bunch of prepared foods sitting in the case on display.

Ford's Filling Station

Ford's Filling Station

It's not everyday we get taken out to lunch by a client and eat in a place where we have been wanting to do our food blog killing two birds with one stone.
So, we met with chef Ben Ford for a promotional campaigning he is doing with our client Dole, had some great food and dined with clients and friends.
It was dine LA Week and Chef Ford had a brilliant selection to choose from.
I had the Sturgeon Confit, which was brilliant with toasted crisp and seasoned bread. Fish and Chips which is one of the favs there and A Porchetta Sandwich which had ham and Caramelized onions grilled in a flat bread. Quite nice.
And of course, the desserts. cream puffs and Butterscotch pudding. what can I say, they were both good nothing was left over.

Ford’s Filling Station

www.fordsfillingstation.net

9531 Culver Blvd
Culver City, CA 90232
(310) 202-1470

Huerta Quorum Advertising

Wow it's been almost three years that we started initiating contact with Huerta Quorum, Glendale. Just recently we made live contact. It was the end of last season. We got a call from lead Creative Director Barbara Cocks to do some work for a fruit company doing consumer print advertising. What was more surprising is that HQ wanted a live meeting to discuss details of the shoot, so that we could create an estimate.

What a tickling feeling to realize that all the emails, and phone calls and postcards might have finally reached a live art director. This kind of effort doesn't always come back around. Cheers to persistence and consistency!!

WE Welcome HQ and Barbara Cocks. We are happy to expand the IMSTEPF studios clan to encompass Barbara Cocks and the HQ crew. IMSTEPF studios and Huerta Quorum is match made in the City of Angels. WE are a union of like-minded foodies congregating in the midst of concepts; words; textures; colors; and lines. These lines converge to catapult images and products onto the earths visual landscape. WE create to inform, educate, guide and connect. Cheers to 2009 and to bringing ones prosperity— and return bringing prosperity to all!

Huerta Quorum Advertising
801 North Brand Boulevard, Suite 230
Glendale, CA 91203
818 243-6800 ext. 108
FAX 818 243-7626

http://huertaquorum.com/